Terminal Brain Cancer Inspires Gordon Murray Two Uses Difficulty To Help Main Street Investors page #2
Imagine a Solution
The thesis of The Secret of Difficulties is centered on understanding and accepting that difficulties should not be avoided, but embraced as the source of infinite opportunities. For individuals who are accustomed to avoiding unpleasant and difficult elements of their life, even with the advantages of perfect health and plenty of time, embracing difficulties is challenging enough.
Try to imagine that you were told that you had less than a year to live. Would you be able to find the motivation to use your difficulties as an opportunity? Gordon Murray found a way to do just that. He exploited the notoriety that he received as a dying banker to draw attention to his book on investing.
The Investment Answer is Murray and Goldie’s way of confronting the difficulty created by Wall Street banks’ extracting fees from its clients. They imagined a book that explains the pros and cons of their investment strategy and decided to put it into print. The New York Times explains that, “For several years, [Murray] had thought about somehow codifying his newfound investment principles, and Mr. Goldie had a hunch that writing the book would be a life-affirming task for Mr. Murray.” They went to work with the full understanding that this would be how Murray spent his final days.
